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How a Single Tweet Beat a $4 Million Spend

How a Single Tweet Beat a $4 Million Spend
February 5, 2013 Ronin Marketing

It’s the 2013 Superbowl, and companies are shelling out $4m per 30 seconds for a single ad.

Yet with a single Tweet, Oreo managed to capture everyone’s attention. with this simple image post. Retweeted 15,000 times, and Liked on Facebook 30,000 times (and thus creating a reach easily in the millions, the story of Oreo’s blackout ad is a great one to learn a lesson from. You don’t need a ton of money, just know-how and creativity.