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SEO: What’s All The Fuss About?

SEO: What’s All The Fuss About?
May 26, 2018 Clare

SEO: you’ve heard it splashed around a lot by Don Draper wannabes and many have told you that the success of your business relies on it. But why, exactly, is it so important and err…what is it?

Search Engine Optimisation (SEO) put simply, is how Google, the all-seeing eye (if you’re a Lord of the Rings fan, a comparison to the Eye of Sauron may help here) finds and ranks your business’ website pages when users search for a specific thing. It’s also how other search engines find you but honestly, does anyone use Bing or Ask Jeeves anymore?

SEO is based on what is often deemed as ‘organic’ or ‘natural’ content that pushes a web page up in Google rankings. These ranking spots are not paid for, but rather, based on how authoritative or helpful the content on your webpage is to your audience. So we all know that being on the first page of Google search results is a good thing and that it’s SEO that makes this happen. By why is it so integral to your business’ success and how does it contribute to more sales or inquiries?

Bagging real results.

SEO is all about the long form game. The goal of SEO is to establish your business’s website as a reliable and authentic source of information so that you can secure a top ranking in Google search results. We know what you’re thinking though, why put your time and money into building SEO when you can just create a free marketing campaign on Facebook? Because people searching for a product or service through Google are active leads; marketing jargon for buyers who are reading to spend their dollars on your product or service! They aren’t just casual browsers on social media swiping past your ad in their news feed.

Think of it this way. Say your business sells lawn fertiliser. A local resident in your town types ‘buy lawn fertiliser [name of your town]’ into Google and hits search. If your website pops up on the first page of the search results, said local resident is likely to click on, and buy, your fertiliser. If your website is ranked first by Google in the search results, you can bet your bottom dollar that all the locals looking to keep their grass lush and green will be buying your fertiliser too! SEO creates ROI (return on investment) like no other marketing strategy, for your business.

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So, how do we do the SEO?

Great, so we’ve covered why SEO is pure magic for your business, but how do you carry out this wizardry in order to see firm results? Well, that’s where things get a little trickier. SEO can be used in a variety of ways. But the most effective and most important way to use SEO is by incorporating high traffic keywords into the long-form copy on your website.

SEO is about finding the search terms that people type most often into Google in relation to your business’ product or service. For example, if your business is an ice-cream parlour, people may be searching “ice-cream near me,” “new ice-cream flavours” or “ice-cream [the name of your town]” most often. Then, by incorporating these keywords or phrases into the copy on your website, you’ll have a better chance of ranking higher in search engine results. However, there’s only so many times you can repeat these keywords on your website pages. This is why so many business’ websites have news sections, or a blog, where they regularly publish articles (the long form copy we spoke of earlier) that are both interesting to their customers and use keywords to assist in getting their website seen by Google.

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Right, so let’s use ALL the keywords then!

Hold your horses there, Jimmy! You can’t just go jamming keywords into blog posts like an over-stuffed turkey at Christmas. It needs to be done in a natural way that doesn’t deter from the purpose of the blog, and style of the writing. Your audience is smart, and they can sniff an ad in no time! They don’t want to read clunky blog posts that are obviously written only for Google. You want your blog posts to be accessible to both Google AND your audience!

Achieving a searchable and informative blog post.

This is why copywriters exist alongside a team of SEO specialists. And a great marketing firm will have both. A lot of time and effort goes into planning and strategising blog articles, it isn’t just about writing a fluffy article and calling it a day. This amount of research is critical to be able to hit that sweet spot that is content that ’s both relevant and helpful to your business’ audience, and that ranks well on Google.

We understand that not every business has the time, tools or training at their disposal, to be able to curate perfectly formed blog articles for their website on a regular basis. Here at Ronin Marketing, our team consists of highly trained SEO specialists and professional copywriters. We work together to provide clients with searchable, captivating blog articles that capture both Google and your audience’s attention, resulting in more leads, and increased sales. Contact us today to discuss how we can tailor a marketing package to suit your business’s needs.