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What You Need to Know When Rebranding Your Business

What You Need to Know When Rebranding Your Business
January 15, 2018 Erica

Like a fresh coat of paint giving new life to an old house, a rebrand can do the same for your business.

Your visual identity acts as the face of your business and is a huge part of how you connect with your target audience. Here at Ronin, we know the branding process inside and out and understand how it can make or break your business.

If you’re thinking about embarking on a rebrand, here is what you need to know.

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Why do you want to rebrand?

This is the most important question of them all. Rebranding is no small feat, and it’s something that should be done with a clear purpose for the best results.

Some questions to ask yourself if you’re considering a rebrand:

  • Are your customers going to competitors? If so, why?
  • Have your key philosophies and values changed?
  • Are you attracting a different kind of customer?
  • Have you changed your products or services?
  • Has your brand grown and developed over time?
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What is the process involved in rebranding?

If you’re thinking that a rebrand is as simple as changing a logo or freshening up your website, think again. It all begins with assessing why you are changing your brand and working out a strategy from there. Once a strategy is in place, and your key values, target audience and products and services are locked in that’s when the fun begins.

A Shiny New Logo and Visuals

Usually, the logo is the first thing to be created as this is your primary brand identifier and it sets the tone for the rest of the visuals. The next step is to update anything, and everything that displays your current branding including; business cards, website, letterheads, email signatures, digital advertising and social media accounts, the list goes on!

New Content

Depending on why you’re rebranding, some content changes may be in order. This could be changing the tone of voice on your website or providing updated information on what you offer to your customers.

Revealing your New Look

Now that your new look and feel is all in motion, the execution is what really counts. Not only is it important that you notify your customers of your rebrand, but get them excited about it! Announce your upcoming rebrand on social media and have a ‘grand reveal’ of how you are improving your business.

Who is there to help me?

You want your new look to speak loud and clear to your desired audience and stand the test of time. Therefore, a rebrand is best carried out by a team of design and marketing professionals who have had experience with rebrands in the past. At Ronin, we have all bases covered from graphic design to social media, digital marketing and website design, meaning nothing will be left behind in the process of your rebrand. Get in touch with us today for more information about how we can transform your business.