Like a fresh coat of paint giving new life to an old house, a rebrand can do the same for your business.
Your visual identity acts as the face of your business and is a huge part of how you connect with your target audience. Here at Ronin, we know the branding process inside and out and understand how it can make or break your business.
If you’re thinking about embarking on a rebrand, here is what you need to know.
This is the most important question of them all. Rebranding is no small feat, and it’s something that should be done with a clear purpose for the best results.
Some questions to ask yourself if you’re considering a rebrand:
Are your customers going to competitors? If so, why?
Have your key philosophies and values changed?
Are you attracting a different kind of customer?
Have you changed your products or services?
Has your brand grown and developed over time?
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What is the process involved in rebranding?
If you’re thinking that a rebrand is as simple as changing a logo or freshening up your website, think again. It all begins with assessing why you are changing your brand and working out a strategy from there. Once a strategy is in place, and your key values, target audience and products and services are locked in that’s when the fun begins.
A Shiny New Logo and Visuals
Usually, the logo is the first thing to be created as this is your primary brand identifier and it sets the tone for the rest of the visuals. The next step is to update anything, and everything that displays your current branding including; business cards, website, letterheads, email signatures, digital advertising and social media accounts, the list goes on!
Depending on why you’re rebranding, some content changes may be in order. This could be changing the tone of voice on your website or providing updated information on what you offer to your customers.
Revealing your New Look
Now that your new look and feel is all in motion, the execution is what really counts. Not only is it important that you notify your customers of your rebrand, but get them excited about it! Announce your upcoming rebrand on social media and have a ‘grand reveal’ of how you are improving your business.