There is a common misconception in today’s technology age that ‘anyone can be a designer’.
It’s true – online resources such as 99Designs do make it easier for anyone to create nice graphics and good videos. However, what these designs are missing is a foundation in learned and practiced knowledge that only qualified designers can provide for your marketing team’s needs.
Here are the top five reasons why you should employ a qualified designer for your marketing design needs over their virtual counterparts:
5. NO TECHNICAL LEARNING CURVES
Virtual designers may have to overcome technical learning curves that will slow your process down. Qualified designers however, will always have a bountiful portfolio with examples of their work from previous clients and projects, showing that they have the knowledge and skills you require.
4. THEY ARE MORE EFFICIENT WITH THEIR TIME
A qualified designer will use the most up-to-date technology and programs in the most efficient ways. They’ll create your designs to a high standard and make choices based on your business’ needs. They won’t have trouble with this either, because of the years they have spent studying the programs in their tertiary courses.
3. NO KNOCKOFFS
A qualified designer’s extensive knowledge will result in higher quality designs. While some wannabe designers can imitate aesthetics using online design resources, they’re less likely to consider your business’ needs as well as a trained designer would. Online resources often compensate for the lack of knowledge that amateur designers possess, concerning technical construction. This makes it difficult for them to make quick, informed revisions to their design should last minute tweaks need to be made before presentation. An amateur may even resort to ‘copycat’ methods to provide you with timely designs; designs that will neither feel original, nor achieve the results you need.
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2. PERFECT SOLUTIONS FOR YOU
The success of a designer is often measured by their professional experience (as demonstrated in their portfolio) and through the success of their clients. So qualified designers are invested in your prosperity, and will be able to make your marketing goals a success too!
1. THEY MAKE YOU LOOK AWESOME
Not only will a qualified designer’s mastery of all design elements create designs that look and feel better, they will also have the ability to solve creative problems. Qualified designers think in engaging and creative ways to make their designs fit your brand and business goals. Pure aesthetics aren’t everything – your graphics need to fit your brand and suit the brief you gave. This is something amateur designers may not be able to achieve for you, but qualified designers have been specifically trained to provide. This is why a qualified designer will make you and your team look great in the eyes of your boss.
Contact Ronin for a team of qualified designers that know how to solve problems, implement educated knowledge and make graphics that not only look great, but convey the right message!