Testing the waters of content creation is a taller task than many business leaders initially think. Content marketing is a growing business tool that has proven its usefulness in the ever-expanding digital landscape.
Still, all content isn’t necessarily good content. It takes a trained eye to ensure your content marketing is working effectively. That’s why bringing in the help of marketing professionals can elevate your content development to the next level.
Outsourcing content creation comes with plenty of benefits for small family-run businesses, multi-organisational brands and anything in between! Here are 3 serious reasons why…
You Spend Less And Get More Time
One of the most apparent advantages of outsourcing content creation is: you get exactly what you need. Be that a few blogs a month, a showcase video, or a press release. When you outsource your content creation, you eliminate the cost of a full-time salary that would come with an internal position.
Creating, producing and publishing content is a full-time position in its own right. It’s not as simple as easy as putting pen to paper and scribbling out some articles. A lot of calculated decision making goes into each item of content produced. That can range from Search Engine Optimisation (SEO) to following proper writing/design principles. If you’re a tight operation (as you need to be!), staff time spent fleshing out your content library could be spent running the business or managing things on the ground level. If you’re offloading the task to an employee with another role, it will sap a big chunk of their allocated work time, and there’s no promise they will have a proper grasp on the strategies you want to use.
A full-time senior writer’s salary in Australia is roughly $71,700 per annum, not accounting for training and other benefits. Outsourcing your content creation gives you more flexibility on how much funding you want to dedicate to this pursuit.
Expert Views, Opinions and Services
When you outsource your content creation to a trusted marketing agency, you’re likely getting more than just professional content creation. Your business will benefit from proper SEO, graphic design and specialised marketing expertise that could be beyond your team’s skillset.
If your workplace includes a marketing team, they likely work in a contained environment. Being unexposed to other industries can limit their overall marketing understanding. Outsourcing content creation gives the creative license to someone who has had time to experiment with several industries and document trends which work the best. It’s easy to get caught in tradition at the workplace. If your marketing team has done things a certain way for years, outsourcing to a content marketing agency could shake the boat in a good way.
Working with professional content creators equips you with all the experience they have accumulated from previous clients. A content marketing agency can provide you with proper practices and methods that are proven to work. Even if you want to reclaim your marketing control at a later stage, you will come away with a more rich understanding of what works.
At Ronin Marketing we have helped businesses across plenty of industries meet their content creation goals. We have a talented team of in-house copywriters, graphic designers, website designers and marketing strategists. We have over 14 years of experience working directly with business owners who are looking for the answer to their digital marketing prayers when it comes to optimising their content creation budget and getting real results. Get in touch with our team today and find out how our specialists can provide a tailored solution.