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Work Skills Website Case Study

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Work Skills

Website Design | Graphic Design & Branding | Copywriting & SEO

Website Design

Graphic Design & Branding

Copywriting & SEO

RE-BRANDING | FRESH GRAPHIC DESIGN

Work Skills needed a top digital marketing agency equipped with a team of graphic designers to refresh their existing branding to better target their desired markets.

Taking their existing logo design features and amplifying them into the clean, fun and fresh design of the new website, Ronin Marketing Brisbane were able to encapsulate the positive futures promoted by Work Skills more accurately. The use of bright colours and block typefaces were used by our expert graphic designers to appeal to a younger demographic and steer the look of the brand in the direction of the digital age of education.

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COLOUR ASSISTED WEBSITE NAVIGATION | USER FRIENDLY WEB DESIGN

Because of the number of qualifications available on the Work Skills website, it was important our website designers made navigation a priority when considering the website design features.

Using colour to differentiate between the four disciplines, website visitors are reassured they are in the right place based on the colour of the page. For example, ‘Work Skills blue’ is used for all general pages, red for automotive qualifications, orange for hospitality, yellow for media and teal for business. This colour association our creative team employed helps users navigate through the website with ease.

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