MDT
Digital Marketing | Website Design | Logo & Branding
Ronin has provided MDT with a new logo and branding, graphic design, website design, and ongoing digital marketing services; comprising social media marketing, Google Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
MDT had its goals and values set from the beginning – to innovate the medical sector by bringing new technologies and processes to Australia. Ronin Marketing was called in to establish a brand and give MDT a platform to make these values a reality.
From Values to Digital Marketing Strategy
Medical Device Technologies is an innovative Australian medical technology provider. It supplies state-of-the-art equipment to commercial and medical industries with a priority on being economically friendly. As such, MDT already had a strong personality and idea of what it wanted to be. Ronin took the time to understand that personality and mould it into an online experience that both parties could be proud of.
Professionalism and information were at the forefront of MDT’s needs. So Ronin created both a look and in-depth website experience that captured the tone and voice that the client wanted to achieve.
Logo Design & Branding
Ronin took the pillars of MDT’s style and built a new look around its core values in the graphic design. A full redesign was needed, but it was important to maintain the tone that had already been set.
We worked with the client to create a new and improved brand design that utilised popular colour trends and crisp yet timeless designs. The end result: a full-cover brand redesign that looks professional, sleek, bright, and pleasant.
Our design team got to work and created fresh advertising collateral (Letterheads, memo templates, PowerPoint template) and a renovated logo to match the client’s new branding.
Website Design & Development
Once we had an idea of what the new MDT looked like, we tackled the website build. We prioritised clean, simple designs with a focus on informative and accurate copy to cater to the client’s academic target audience.
Importantly, we prioritised getting the product information out there in the right formate in the website design, but also gave ongoing blog content equal footing. This approach to content marketing is vitally important to being found online, and connecting various social media marketing channels.
Ongoing Digital Marketing
MDT is still in the early stages of its ongoing marketing campaigns, but it has already amassed thousands of page engagements via shared blog content.
Our team will continue to wheel out fresh content, social media schedules and a range of digital marketing campaigns to help MDT grow.
