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Mazda Dealer Rebrand

Rebranding Mazda

Branding | Style Guides | Content Marketing

 Branding

Style Guides

Content Marketing

When a Globally recognised automotive company issued a huge nationwide rebranding movement, Ronin Marketing was tasked to help market Mazda to Brisbane.

The Mazda parent company directed all dealerships to rebrand to a locality-based name, whilst ensuring that any new branding was consistent with existing manufacturer-governed style guides.

We were called on by one of Brisbane’s leading Mazda dealerships to orchestrate this rebrand and ensure everything went smoothly for their launch under the new name.

Seamless Rebranding

One of the biggest priorities with rebranding is ensuring customers know the change is coming. Ronin Marketing Brisbane worked closely with the Mazda team in the lead-up to the remarketing launch for the new ‘Springwood Mazda’ dealership, and ensured the transition was as seamless as possible. We created new ads, social media posts and content to ensure new and existing customers knew about the change. Because the brand is a globally recognised property, Ronin worked within strict style requirements to create a look that was unmistakably Mazda.

Content Marketing & Style Guide

In the highly competitive field of car sales, Mazda trusted Ronin to help improve their organic SEO ranking with the use of Content Marketing. Our team of experienced copywriters regularly created engaging blog articles to boost their SEO ranking and website engagement. Alongside this, Ronin created a new style guide to help the business maintain the sleek and professional look, expected of the Mazda brand, on all sites.