APT Spray Painting
Logo Design & Branding | Graphic Design & Collateral
APT was undergoing a change of their services and needed Ronin’s digital marketing expertise to make sure their clients knew about the switch. Ronin provided expert rebranding assistance and made sure there was no confusion during the business’s transition. Ronin designed and implemented new branding, social media schedules and content marketing articles to make sure the message was received loud and clear.
Being part of a family of businesses, including a powder coating venture and a Land Rover custom parts supplier, the branding for the APT umbrella was not something that made sense for the service that APT Spray Painting offered its customers.
Being a local business that thrives on customers within a 20-minute radius of their workshop in a largely industrial area, it was important that the new branding was approachable and friendly, as well as being more indicative of the spray painting service that they provide.
A FRIENDLY, MINIMAL DESIGN
Because APT Spray Painting was breaking off from the powder coating business it had originally been a part of, the website build process required original content to be written by our talented copywriters, and a fresh design layout which tied in with the branding we had created.
Ronin’s web designers used sweeping gradients to represent not only the variation in colours that APT Spray Painting can achieve, but also the precision and attention to detail that they pride themselves on. Combined with interesting typographic layouts to draw the eye to key points in the copy, this site is the perfect mixture of colour, typography and responsiveness.