Google has decreed that mobile-friendly pages will be boosted when searching on a mobile device!
As of April this year, you’d better have a mobile-friendly website. If not, you’re already missing precious website traffic. With web browsing being dominated by mobile devices, Google has decreed that mobile-friendly pages will be boosted when searching on a mobile device.
As a business owner, you’d be excused for not knowing the best type of website available for your business. But I’d say it’s important to at least be aware of the difference, otherwise you could be being over-charged for a solution that’s not meeting your needs.
The two main types of mobile-friendly websites you’ll generally be offered are responsive sites or a site with separate mobile URLs.
At Ronin we always look for the best solution, but there hasn’t been an occasion when a Responsive website wasn’t best. A responsive website has exactly the same content on each page, all of which automatically resizes depending on the screen size of the device you are using. And sure, to do it well it takes a little extra time, but it’s still faster (read: cheaper) than making two separate websites.
Separate Mobile Sites
A separate mobile site requires creating a second website that all mobile devices are directed to. The concept behind this is you can make custom pages with less content that load faster and that are less cluttered. Now that sounds fine, but if you have strategically created a website it’s hard to see the benefit of giving mobile users a cut-down version. Not to mention that with just one missing link and you’re back on the desktop site, ruining the experience completely.
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Why responsive always wins
When you go and visit our clients’ sites you can see just how powerful a responsive site can be. Go ahead and make the web browser smaller, or go and visit a site on your mobile phone, and you can see all the same design and call to actions are there. It’s easy to navigate and very similar to the desktop version. And on top of that, when all of your online marketing strategy is integrated, having a seamless website experience is crucial to your success.
For a very short while separate mobile sites were a viable solution. But today, having to create and maintain two separate websites is a waste of time and money. It brings additional challenges in developing your SEO, plus it yields an inconsistent and inferior experience for your customers. So for the vast majority of Australian businesses, a responsive site is the sensible way forward.