You’ve realised digital is where it’s at, but there are so many options, and it’s hard to tell whether the sales pitch will equal the reality. So let’s get real and lay out the stuff you need to be weighing up.
Advertising is dead. It’s dead because everyone is so focused on their Facebook feed or Googling for information, that they don’t pay any attention to someone trying to interrupt them with a sales pitch. Focus on content marketing instead!
In modern digital marketing, SEO is only a small part of Content Marketing. The biggest driver in SEO is now providing high quality original content that your audience and Google both love, so it’s win/win.