Can you make quick decisions?
I’m finding myself having to make more and more decisions each day. Should this copy be used? Which design is best? We can’t do that, should we try this instead?
The thing that always flashes through my head is: how important is this decision?
The less important, the faster I can decide.
Now I appreciate every decision is important. We pride ourselves on designs that punch above our weight, and marketing results that kick arse. But often, the difference between this word or that doesn’t matter, especially when you change it later. This is even more so when you can do the thing in the time it takes you to deliberate.
I can bombard you with a whole range of different famous sayings:
- “Done is better than perfect.”
- “The law of diminishing returns means that even the most beneficial principle will become harmful if carried far enough.” — Thomas Sowell
- “If you are not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman, co-founder of LinkedIn
- “The value of an idea lies in the using of it.” — Thomas Edison, co-founder of General Electric
- “The last 10% it takes to launch something takes as much energy as the first 90%.” — Rob Kalin, founder of Etsy
- “In the end, a vision without the ability to execute it is probably a hallucination.” — Steve Case, co-founder of AOL
- “Good enough is good enough.”
We have seen it too many times… businesses getting bogged down in analysis paralysis instead of taking actions.
Sometimes getting something out into the world is more important.
Being decisive has many benefits. Firstly, more gets done. Second, other people like it (and they hate indecisiveness). Thirdly, you get feedback. And lastly, you do not fall victim to the law of diminishing return. Only by making a decision will you learn if it was right or not.
Do you feel inspired? Go ahead and use this little tip for your next decision, and let me know how it turned out.
Enjoy your newly-assertive self,