Leaving the comfort of ‘old school’ marketing is daunting, but the transition to digital marketing will save you time, stress and money.

So you have the business page, the perfect cover and display photos, and the call to action button. But how do you secure leads?

Google recently released ‘Posts on Google’, another newsfeed competing for your attention. But what is it, and should you create one?

Finding a cure for cancer is now something you can do while you sleep. Incredible, right?

Open up your Google Analytics, where does your traffic come from? Businesses that don’t pay conscious attention to their acquisition often have a lonely website. Your digital presence should NEVER rely on one single channel.

Start with the why. This is Simon Sinek’s not-so-secret, secret to success. Your ‘why’ is what makes the sale. So what difference does starting with the why make, and how can you implement it in your company?

Net neutrality is vital for the success of SMEs in the digital landscape. Without net neutrality, we are essentially allowing big companies to become the ‘gatekeeper’ of the internet.

Net neutrality. What is it and why should you care? It is the #Equality campaign for the websites of the world – unless you are a big corporation, your business needs it.

Did you know that 73% of millennials are willing to pay more for goods or services that have an environmental or social impact? Just let that sink in.

If you’re still deciding what type of marketing is for your business, perhaps this Hollywood example will help you decide.

People don’t buy like they used to. What’s more, they don’t search for anything like they used to. Now you’ll only gain real traction if you draw people to your business – and we mean that beyond semantics. But what does that mean?

As of April this year, you’d better have a mobile-friendly website. If not, you’re already missing precious website traffic.

Are spelling errors losing you potential business? Entrepreneur Charles Duncombe says that misspellings are high on the list of things that cause consumers to question your credibility.

“Pfft… I don’t need marketing. Our work comes from referrals.”…This is something we hear quite often from business owners. Basically, it’s the idea that referral is king and it’s usually the opinion of business owners who aren’t marketing.

Now that Inbound and more specifically Content Marketing is beginning to take off in a real way for both B2B and B2C businesses, everyone is working on finding the secret recipe.

Is your business’ website going to survive Google’s new “Mobile Friendly” test? Google latest algorithm update is set to be bigger than Panda and Penguin and will shake up thousands of businesses throughout Australia.

Culture creates the foundation for strategy and will either be a company’s greatest asset or largest liability.

Dove’s advert has caused quite a stir by referring to the state of New Jersey as the ‘armpit of America’. The appointed ad agency, Ogilvy & Mather, said this was a very deliberate decision during the planning phase.

In a fast-paced, technological society that is saturated with online apps and social media, it is expected that we cannot still pursue the same marketing strategies that we did twenty years ago.

According to de Vries, these fears of success are far more common than we realise.

Rapidly rising within this debate is the ambiguity of social media marketing: Does it work? Is it worth the money? Does it have the same reach that other mainstream methods do?

Milton Glaser is a world-renowned graphic designer best known for designing the I ♥ NY logo. Glaser has now launched a new global warming awareness campaign entitled It’s Not Warming, It’s Dying.

A fair bit, actually.
This recent post from Wistia shows what can really be done when you combine an excellent video delivery platform with some clever thinking.

Ok, I will admit it, I love my iPhone and can’t see myself switching anytime soon. Although I have never been excited, or have really given much thought to the latest software update, until now.

Proving just how powerful the web and social media are, promotion for French duo, Daft Punk’s recently released album was left in the hands of their fans.