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How To Turn Your Employees Into Walking Billboards

How To Turn Your Employees Into Walking Billboards
March 19, 2018 Ronin Marketing

“Your employees are your company’s real competitive advantage. They’re the ones making the magic happen–so long as their needs are being met.” – Richard Branson

Regardless of what type of business you own; whether you’re selling products or a service, own a local car wash or a global tech company, there’s one key factor that can make or break your success. Hint: it’s your employees.

The people working for you – particularly when in customer/client service roles – have the power to change the way others view your business in their hot little hands. You might have defined your why, but it’s your employees who demonstrate your how, every working day.

So it goes without saying that business owners need to A) choose their staff wisely and hire people they can trust and rely on to produce quality work, and B) treat those staff well, so they continue to uphold the quality, trustworthy standard of work you hired them for.

Uh huh, business ownership is a stressful gig!

While keeping your team happy and engaged might seem one of the most challenging tasks on your neverending tasklist, it is one of the most important. And it doesn’t have to be that hard.

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Remember the following three things and we guarantee your staff will be singing your praises off your schmancy office rooftop:

1. A little recognition goes a long way.

Employees are humans, and as much as some of us don’t like to admit it, every human needs praise and support. Something as simple as recognising, and making a point of congratulating, when an employee has mastered a certain skill or done a fantastic job of a project can make a huge difference to their level of satisfaction.

“Don’t tweak. Just pat on the back. Challenge them to reach higher on another occasion.” – Dan Rockwell #leadership

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2. Let their interests seep into their work.

It’s a given that when you’re passionate about something, you’ll work harder on it because you genuinely enjoy doing it. Getting to know your employees’ interests is not only useful for lunchroom banter but can also be advantageous when assigning projects or clients.

Where possible, match your projects and clients with team members who align with their business ethics. For example, at Ronin we give logo design tasks to designers who are passionate about typography; web design tasks to designers who enjoy building beautifully responsive web pages; and so on. Regardless of what role your employee is in, letting their passions seep into the work they do will make a world of difference; to both their happiness and the quality of their work.

3. Teams who play together, stay together.

Your eyes might roll a little while reading this one, but it’s true! Breaking up a stressful week with park lunches, Friday afternoon drinks or post-work trivia is proven to have a significant impact on employee satisfaction rates. Plus, venturing outside of the office is a great excuse to spread the good word about your super social business! (hint: social media shots).