How are your customers making their purchasing decisions these days? If you were in their shoes, how would you feel about what you were receiving from your business?
For most of us, the internet and more importantly, social media plays an ever-increasing role in making purchasing decisions, but the way a business communicates on social media has just as much chance of turning people off as it does to generate sales or long term equity.
It is essential to engage with your customers on social media.
It is an important aspect of any online presence to actively generate as many opportunities to contact and engage with your markets. These relationships must be built in the right way, and social media is a great channel to do so. This will ensure that when your potential customers are ready to buy, your business is perfectly positioned to grab the sale.
Social media channels can best be utilised to achieve three primary marketing goals; to increase the spend of existing customers, to break into new markets, and to develop meaningful brand equity and recognition.
So the question is- should you outsource your social media or do it yourself?
Social Media is one of those marketing actions that we often hear, “But how hard can it be? You just put some stuff on Facebook.” followed by, “I did social media but it didn’t work.” What many people don’t know is that running a successful social media campaign involves a lot of industry know-how, strategy and specialised skills.
So why should you engage a media agency to do it for you?
Put simply, it means your whole strategy is taken care of, all of the time. At Ronin Marketing, we take the time to get your messaging right. We also stay on top of the latest social media networks, as well as changes in markets, audiences and advertising guidelines so that your business is always getting the best out of social media. We combine a balance of organic reach with well thought out and executed social advertising which drives quality leads to your business. But most importantly, having access to a team of copywriters, graphic designers and advertising specialists means that your social interaction is regular, engaging, highly flexible and measurable and all targeted to get you results.
So if you are interested in maximising your social reach, engagement and conversions to grow your business, get in touch and we can have a chat about a solution that best suits you.