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Google Launches Video Advertising

Google Launches Video Advertising
April 24, 2012 Ronin Marketing

With the cost of shooting video having plummeted in recent years and the uptake of YouTube viewership, it’s a no-brainer that Google, the owners of YouTube, have started to roll out video advertising.

This is in addition to the text-only ads that you’re used to seeing in YouTube videos. The ads will come before the video you’ve chosen, in the same way that news websites run ads ahead of their video stories.

This provides a great new opportunity for targeted advertising, and is driven by a cost per view pricing structure rather than the traditional impression-based tallies. If you’re interested in knowing more and how to go about taking advantage of this new opportunity, contact us.