Absolutely.
Even with the rise of influencer marketing, Instagram marketing, Facebook ads, affiliate links, the vast amount of online transactions will start with a Google search. Even if they know your business, they will still probably google “harvey norman” rather than type in the URL, and you’ll notice that even then, they’ll be exposed to competitors. And you know what, before they buy, many consumers will search for cheaper prices or product reviews before buying.
Because they can, and because it’s easy.
So does SEO still work? Yes, but it takes time and skill, and a lot of hard work.
To read more about how SEO works check out these articles:
>>> SEO: What’s All The Fuss About?
>>> Why Every Business Should Invest In The Best Website Design
>>> How long does SEO take?
>>> SEO: what should you write about?
>>> Watch These Sales Metrics Grow With Content Marketing
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