WASTEMATE CASE STUDY
A REVOLUTIONARY NEW PRODUCT FOR AUSTRALIAN HOMES, WASTEMATE IS AN ENTIRELY NEW PREMIUM WASTE DISPOSAL SYSTEM FOR DOMESTIC USE. OUR CHALLENGE WAS INTRODUCING A COMPLETELY NEW PRODUCT, BRAND AND PRODUCT SOLUTION INTO THE MARKET.
MARKETING FROM SCRATCH
We love new brands. There’s so much to do – define a strategy, find the market, develop the brand personality, engage the audience. All in a days work for Ronin.
Everybody wants the best for their business. So don’t mess around with a different ‘marketing’ company for each tool. Save yourself money and time, and find a competent strategist that will listen and can do it all.
LAUNCHING A BRAND
WasteMate is a fun and innovative new product. So Ronin created a brand identity that was fun and would speak to their audience. To start WasteMate on the front foot, we built them a fresh new website.
A carefully planned and executed social media strategy sends all traffic back to their website. Here prospective customers learn the brand’s story through a fun video, infographics and news articles.
“WE GOT SO MUCH SUPPORT FROM RONIN WHAT IT WAS EASY TO ADD PRODUCTS AND GET AMBER AND KURT TO HELP US THROUGH PROMOTING A NEW PRODUCT.”
The target audience has responded positively to WasteMate both as a product and as a brand. Facebook Likes have raced to 214 in just two months. Analysis shows that our inbound content marketing strategy has been effective at increasing awareness. And website traffic continues to climb as visitors continue to find their way to the website to learn more about WasteMate.
“THE PROCESS WAS REALLY GOOD. WE’VE BEEN VERY INVOLVED IN ALL THE CONTENT, FACEBOOK, AND UPDATING THE WEBSITE.”