SAMFORD PET RESORT WEBSITE DESIGN
SAMFORD PET RESORT PROVIDE A STUNNING LOCATION FOR YOUR PETS TO RELAX WHILE YOU’RE ON HOLIDAY.
Samford Pet Resort approached Ronin for a responsive website design and new digital marketing plan. When approaching their new look and strategy we recognised we needed to combat the sense of anxiety that pet owners experience when deciding to leave their fur-babies in their hands, so creating a feeling of calm and confidence was crucial.
One of their advantages over their competitors is that the animals have access to the beautiful outdoors, so we situated the site as more of a pet holiday booking service, offering a sense of excitement to the pet owners at the idea of sending their pet away to paradise while they’re on holiday too.
COMMUNICATING OUR VISION
To communicate the sense of ‘paradise’, every photo was hand-picked and paired with emotive copy to not only get the ‘aww’ factor, but also to show pets having the time of their lives in the lush paradise.
As we didn’t have the opportunity to shoot our own professional photos of the location and venue before going live, it was important that we used stock photography that gave the right impression, so on almost every page of the site you’re met with a large photo of beautiful canines and felines in wide open, green spaces.OUR WEB DESIGN WORK OUR APPROACH TO WEB DESIGN