Getting the right mix of content for your social audience is essential.

Our client Samford Pet Resort is the purr-fect example of how to use social as part of your marketing mix to grow your business. Filled with helpful tips and gorgeous pictures of animals, the Samford Pet Resort Facebook page showcases the business’ love of all creatures great and small as well as their passion for providing a home away from home for pets. Since its inception the Samford Pet Resort Facebook page has grown into a community which allows the business’ expert service to shine and their customers to share their pet’s news.

Harnessing this audience by creating engaging and shareable content is key to Samford Pet Resort’s social media strategy. A great example of the power of this community is our recent post about World Animal Day. A simple post promoting the day and asking followers to comment a picture of their favourite pet (or animal) created great content for followers and helped boost their audience reach.

From one simple, free post we saw invaluable results.