ORGANIC & QUALITY FOODS CASE STUDY
ORGANIC AND QUALITY FOODS ARE BRISBANE’S OLDEST SURVIVING ORGANIC RETAILER STILL UNDER ORIGINAL OWNERSHIP.
YOU’VE GOT TO GET THE BASICS RIGHT
Rob and Adriana came to us to get help with their digital marketing for their e-commerce shop. However we saw that many essential parts were missing in their website design. To maximise their success we created a website that seamlessly connected to a comprehensive digital strategy.
In three months the amount of visits to their website per day have increased from 60 to 90, 50% of which is brand new traffic.
IN DAILY WEBSITE VISITS.
DIGITAL MARKETING NEEDS TO SERVICE ALL OF YOUR CLIENTELE
The marketing for Organic and Quality foods needed to be aimed at both their customers and distributors which meant there were a lot of mechanical bits and pieces that needed to be correctly utilised to create a seamless strategy.
To achieve the results which we knew their business was capable of, we redesigned the website so it would support the marketing strategy we had planned. The website was re-branded and connected to the online shop. This not only made it easier for Organic and Quality Foods customers to use but it also vastly enhanced the website optimisation.
REBRANDING THAT HIGHLIGHTS YOUR SUPERIORITY
Organic foods and healthy lifestyles are fashionable at the moment and we wanted to utilise this through re-branding the company. Organic and Quality Foods needed a website that not only highlighted their experience and authority in the marketplace but also their trustworthiness. The branding needed to show the consumer that they are the real deal, not just another gimmick. We’ve achieved this look through the use of quality images of real food, information about their suppliers, a sophisticated website design and a humble, homely feel.
“I LOVE THE NEW WEBSITE AND ORDERING SYSTEM! IT LOOKS FANTASTIC AND SO MUCH WORK HAS GONE INTO IT! GREAT WORK!!”
-EDWINA, AN ORGANIC AND QUALITY FOODS CUSTOMER
CONTENT IS YOUR COMPANY’S SECRET WEAPON
To enhance SEO the website contains a blog which includes recipes and fresh food ideas that drives traffic from social media. Because of this, traffic from social has increased from five leads to thirty, and the website keywords ranking has doubled.
“THE WEBSITE IS VERY MODERN AND LOOKS GOOD, WE ARE STARTING TO GET A LOT MORE CONTACTS AND TRAFFIC. EVERYONE LOVES IT!”
– ROB MACLACHLAN, ORGANIC & QUALITY FOODS OWNER