MACRAE RENTALS CASE STUDY
A BRISBANE-BASED DOMESTIC AND COMMERCIAL RENTAL COMPANY WITH A FOCUS ON OLD-FASHIONED SERVICE AND VALUE.
PAID ADVERTISING ISN’T A STRATEGY
Too many companies rely on old outbound marketing tactics when they should be building their online assets. Why pay to be found through Yellow Pages or search engines?
With Ronin’s help, MacRae Rentals realised it was better to invest in their own online infrastructure. As a result, MacRae Rentals experienced a:
IN PAID SEARCH
IN ORGANIC TRAFFIC
HELP CUSTOMERS FIND YOU
After realising investing in Yellow Pages was no longer paying off, Macrae Rentals had fallen into the trap of relying heavily on paid Search Advertising to bring in customers. It was too expensive. Instead, Ronin implemented an Inbound Marketing strategy which over time, has created a far more robust platform for generating sales leads.
To make their website more ‘search-friendly’, we meticulously rebuilt it around content rather than keywords. They now also have full Social Media Marketing integration, making promotions more effective. This means they are easier to implement and can be sure to reach prospective customers at more appropriate times.
Through careful planning and measurement Ronin continues to optimise their search rankings. Over the years we have rebuilt their website, increased their organic reach, reduced their AdWords spend and continue to improve their SEO.
IN FACEBOOK LIKES
IN SOCIAL REACH
Organic search results are up, which is both more effective and saves money. Our ongoing analysis even highlighted NEW OPPORTUNITIES, such as commercial rentals. The result is Ronin has transformed their website into an asset that continues to grow and pay dividends.
“WE WOULD RECOMMEND ANY BUSINESS LOOKING TO MAKE THEIR MARK IN THE INDUSTRY OR CHANGE THEIR IMAGE TO CONTACT RONIN MARKETING”
– RADOJKA, MACRAE RENTALS