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Lifestyle Granny Flats

LIFESTYLE GRANNY FLATS SMASHING THEIR MARKETING ROI

HOW THIS BRISBANE BUILDING COMPANY HARNESSED DIGITAL TO GET MORE SALES FOR FAR LESS MONEY.

DIGITAL MARKETING

BRANDING

WEBSITE DESIGN

SEO

A WHOLE NEW BRAND

When we started working with Total Lifestyle Builders we identified a potential niche in the market for great quality granny flats. And so a new brand was born, Lifestyle Granny Flats.

Lifestyle Granny Flats is one of our great success stories. Ronin’s digital Inbound Marketing strategy saved Allan lots of money and brought in heaps of new business. Read on to find out how.

“WE STARTED LOOKING FOR A MARKETING PROFESSIONAL ONCE WE REALISED THAT MARKETING HAS EVOLVED SO MUCH; PEOPLE HAVE STOPPED READING NEWSPAPERS AND THE INTERNET HAS BECOME KING.”

– ALLAN, LIFESTYLE GRANNY FLATS

MODERN MARKETING

Before Lifestyle Granny Flats, there was Total Lifestyle Builders. TV and print advertising had cost them plenty, and it was time for a new approach.

Now, Ronin’s marketing execution has put Allan’s business in a class of its own. Not only are sales up more than 300% from the “old days”, it’s at a fraction of the cost.

In nuts and bolts, while completely changing the approach, we cut the marketing spend from $204,100 to just $39,000. The cost per sale sale went from $10,205 to $1,625, or 6.28 times (628%!) cheaper, savingTotal Lifestyle Builders a whopping $165,100, while still INCREASING sales.

Ronin’s ongoing commitment to creating content online and engaging socially means awareness is up and continues to grow. “The online promotions and use of social media have kept us really busy,” Allan’s happy to report. But it’s Ronin’s close relationship withTotal Lifestyle Builders and regular strategic analysis of their circumstances that meant that we’re able to identify new opportunities and helpTotal Lifestyle Builders capitalise on them.

INTRODUCING LIFESTYLE GRANNY FLATS

Ronin worked with Allan to build Lifestyle Granny Flats from the ground up. We worked together closely to make sure he got exactly what they asked for. Because of this, our relationship has been long and prosperous. Eventually, they trusted us with everything: strategy, social media, ecommerce, email marketing, collateral, corporate profiles, signage, promotional videos and testimonials.

THOUSANDS OF REAL RESULTS

Lifestyle Granny Flats now ranks organically for about 2,000 keywords in Brisbane alone! Ronin’s ongoing Content Marketing strategy means the site never has to pay Google for ads. So how much have they saved? They now spend 1/3 what they used to. For both companies together!

“WE NOW KNOW THAT WE DON’T SPEND NEARLY AS MUCH ON ADVERTISING AS WE DID WHEN WE RELIED ON TRADITIONAL ADVERTISING. AND IT’S VERY CONVENIENT KNOWING THAT WE CAN TRUST RONIN TO DO IT FOR US.”

– ALLAN, LIFESTYLE GRANNY FLATS

IN MARKETING COST

IN COST CONVERSION

OUR SUCCESS STORIES OUR APPROACH TO DIGITAL MARKETING

It’s time for action

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