FINANCIAL MAPPERS CASE STUDY
FINANCIAL MAPPERS IS A NEW CLOUD-BASED FINANCIAL PLANNING TOOL WHICH NEEDED BOTH A WEBSITE AND MARKETING STRATEGY.
EXCEPTIONAL PRODUCTS NEED EXCEPTIONAL WEBSITES
Plencore planned to launch a new cloud-based financial planning tool and decided they needed a website which would match the quality of the product. So they came to Ronin Marketing.
BUILDING A UNIQUE
BRAND & POSITIONING
Building a brand and brand positioning for anything in the financial realm is tricky. But we saw the potential, and we took the challenge.
Instead of focusing on traditional financial marketing and designs we decided to take a new route. Financial Mappers is cutting edge, and it needed a positioning to suit.
Financial Mappers is not just a tool that can help you now, but can also help your future. The trick in its marketing strategy is to remind people what they are purchasing – they are not just buying a financial calculator, they’re investing in their future. Financial Mappers is a road map for where they want to go – to financial freedom.
So we developed a theme, which led to a new positioning tagline “Life’s a Journey. Reach the Destination You Want”. This also needed to be extrapolated the right way graphically.
EXPERT GRAPHIC DESIGN IS ESSENTIAL
When you’re building a website, graphic design is just as important as the words on the page. We approached Financial Mappers design in a vastly different way to most financial products- a way which highlights the clean, simple and easy to use nature of the product.
This is further demonstrated by the soft edges, clear graphics and confident colour scheme – it needed to spell out “Freedom” graphically.
A WEBSITE THAT SPEAKS FOR ITSELF
The website talks through everything from a needs basis. It has also been designed to drive traffic and act as a gateway for people to purchase the product. So if someone wants to buy Financial Mappers they have an easy way to purchase it.OUR SUCCESS STORIES OUR APPROACH TO DIGITAL MARKETING