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Door to Door Cars Case Study

EXPLOSIVE SUCCESS FOR DOOR TO DOOR CAR CARRYING

Imagine having 814 more leads per month. That’s a 1,507% increase that this Brisbane business scored!

Read on to find out how we achieved a 1,507% increase in organic leads, a website that’s attracted over 53,711 appearances in Google search results, and a social media presence that’s gained loyal followers and repeat customers in just 12 months.

DIGITAL MARKETING

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SEO

COPYWRITING

SOCIAL

BRANDING

WEBSITE DESIGN

IN GOOGLE KEYWORD BREADTH

IN APPEARANCES ON GOOGLE

IN TOTAL CLICKS ON GOOGLE

IN KEYWORDS IN TOP 10 OF GOOGLE

THE RIGHT EXECUTION

A lot of the time the difference between explosive success and treading water is all in the execution. When Door to Door first came to us back in 2017, we listened to their needs and weighed up their marketing strategy to see where they were falling down.

We could see that the business had a lot of potential, but because of poor execution they were suffering. They needed a team of experts to lay the groundwork. As always, Ronin delivered!

To kick start Door to Door’s digital marketing, we transformed their website and integrated comprehensive social, SEO, and content marketing strategies. We also elevated their visual identity and gave them a new logo with colours that appealed to their target market.

Within three months, the quality and volume of leads that Door to Door was getting were good enough to turn their expensive Google Adwords campaign off. Within six months, their enquiries more than tripled, and their organic leads continued to grow exponentially!

IN ORGANIC LEADS

“OUR CONVERSION RATES ARE UP, A LOT MORE PEOPLE ARE GETTING TO KNOW ABOUT US, WE’RE BECOMING MORE AND MORE POPULAR.”

KIM WHITE, DOOR TO DOOR CAR CARRYING

CONTENT THAT GETS YOU SEEN

For Door to Door, professional and well-executed content was key. To help the business reach new customers, our copywriters wrote engaging, informative, and keyword-rich content.

We increased Door to Door’s keyword breadth by 309% with an SEO strategy that got the business seen by the right people, and we wrote compelling blog posts that positioned the business as an authority in their field.

As a result, Door to Door saw a huge increase in website traffic and a 354% increase in the number of keywords in the top 10 of Google search. Real people value real content, and Door to Door was no exception.

“WE HAD ONE GUY WHO GOT A QUOTE FROM ANOTHER COMPANY FOR $800 LESS THAN US. BUT, HE CHOSE US BECAUSE HE WAS SO IMPRESSED WITH THE CLASSIC CAR PHOTOS RONIN HAVE BEEN SHARING.”

– KIM, DOOR TO DOOR CAR CARRYING

IN GOOGLE KEYWORD BREADTH

IN APPEARANCES ON GOOGLE

“WE’RE GETTING THAT MUCH WORK THAT WE’RE PUTTING ON MORE STAFF AND TRUCKS, ALL FROM THE HELP OF RONIN MARKETING”

KIM WHITE, DOOR TO DOOR CAR CARRYING

AMPLIFYING THE MESSAGE

With a solid website in place, we also grew Door to Door’s social media presence. From day one, we were asking the right questions about the business’ target market and that research helped us to design Facebook ads that were highly targeted and engaging.

With the right messaging, we were able to put Door to Door in front of hundreds of Australians and drive quality traffic back to the website. Digital marketing isn’t about being on every platform, all of the time. It’s about being seen in the places that count.

With a little creativity, we ensured that Door to Door were not just appearing on social media and Google, but that the words we used would compel people to click. In fact, in the seven months since we started working with Door to Door, their clicks in Google Search Results have increased by 299%!

“GROWTH HAS BEEN GREAT! ALL ENQUIRIES ACROSS THE BOARD HAVE BEEN INCREASING.”

– KIM, DOOR TO DOOR CAR CARRYING

IN TOTAL CLICKS ON GOOGLE

IN KEYWORDS IN TOP 10 OF GOOGLE

OUR SUCCESS STORIES OUR APPROACH TO DIGITAL MARKETING

IN THE 12 MONTHS SINCE WE STARTED WORKING WITH DOOR TO DOOR CAR CARRYING,

THEIR DIGITAL PRESENCE AND SALES HAVE SKYROCKETED!

IN MONTHLY INQUIRIES

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