CORE RESOURCES CASE STUDY
WORLD CLASS MINERAL PROCESS ENGINEERING, TESTWORK AND TECHNOLOGY SOLUTIONS.
Our original success with engaging their clients, the metallurgy industry, led Core Resources to trust Ronin with their global consolidation & relaunch. And we continue to do all their online marketing.
Core Resources are world-leading metallurgy and engineering specialists to the global mining industry. They asked for a boring email campaign. Instead, we gave them a voice.
INDUSTRY AVERAGE OPEN RATE
INDUSTRY AVERAGE CLICK RATE
A COMPANY WITH VISION
Core Resources is a great example of a B2B company who saw opportunity of a strong online presence. We quickly identified what they really wanted was to stay in touch with the industry, build awareness, and nurture prospective clients. Ronin successfully moved Core Resources from sending traditional emails to a STRATEGY built around INBOUND traffic to their website.
Strategically, whatever your industry, it pays to have an online presence. Not only does their website now look great, but it’s a hub of information to the industry. Their clients head there for news. And their articles show up in Google. Through careful content creation and curation of industry news and trends, Core Resources clearly communicates its industry expertise.
IN ORGANIC WEBSITE TRAFFIC
IN DIRECT SITE TRAFFIC
THE BIGGEST COMPLIMENT
We increased traffic above industry average. New leads started coming in. So successful was the strategy, Ronin was trusted with Core’s relaunch as they brought all of their company’s under one roof. And the results speak for themselves. Within a month of going live, the new website attracted a new lead that more than paid for the entire rebuild.
The Core Group now have a beautifully modern and functional website that is easy to navigate. Ronin continues to create content and monitor their success. Because we work so closely with Core Resources, we know what’s working and what’s not. And that’s how marketing should be.
IN SOCIAL TRAFFIC
IN OVERALL SITE TRAFFIC
“THERE’S DEFINITELY BEEN AN INCREASE IN JOBS FROM THE WEBSITE. IT’S BEEN WELL WORTH THE INVESTMENT.”
– DAVE WALKER, CORE RESOURCES BUSINESS DEVELOPMENT MANAGER