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Beyond Digital Marketing - Adagold Case Study | By Ronin

REACHING NEW HEIGHTS WITH ADAGOLD AVIATION

After recognising the opportunity to expand their services into the luxury travel market, Adagold Aviation teamed up with us to develop a new brand called Adagold Luxe.

Read on to find out how we helped Australia’s leading aircraft charter management company develop and launch a brand that’s attracted international media attention and global travel partnerships.

BRANDING

DIGITAL MARKETING

WEBSITE DESIGN

COPYWRITING

GRAPHIC DESIGN

PRINT DESIGN

EVOLVING BUSINESS NEEDS

Adagold Aviation needed to refresh their online presence, expand their services and adapt to their changing market.

However their digital marketing agency at the time didn’t offer the personalised service or support they needed to take their business to the next level.

So they approached Ronin Marketing. And we helped them execute their vision and become the new name in private jet travel!

“RONIN MARKETING HELPED US WITH ALL ASPECTS OF ADAGOLD LUXE – FROM THE BRANDING, DESIGN, WEBSITE, SOCIAL MEDIA, AND EVEN THE LAUNCH. WE CAN NOW GROW OUR BUSINESS CONFIDENTLY.”

OSMAN BAHEMIA, ADAGOLD AVIATION

BUILDING A UNIQUE
BRAND & WEBSITE

At Ronin, we know that to attract the right people you need the right logo and brand positioning. Through a data gather with Osman, we were able to pinpoint what made Adagold’s services unique and who their new target audience was.

But it was clear that their existing website didn’t say ‘luxury’. So when Osman decided to attend a luxury travel conference to meet with potential business partners, we quickly worked with him to develop a new business name and a parallax website. This website was not only professional and well-executed, but also more impactful than the Powerpoint presentation he had originally asked for.

To strategically target business opportunities that would translate into ROI, we wrote engaging website content that positioned the business as an authority, and developed a new logo, brand style guide and business cards.

“OUR LAUNCH PARTNERS ARE ALL BLOWN AWAY AND SO KEEN TO BE INVOLVED. I KNOW IT’S FULLY BECAUSE RONIN HAVE ACHIEVED SUCH BEAUTIFUL WORK, GLOBALLY RECOGNISED AS TOP-CLASS.”

KATELYN ASLETT, ADAGOLD AVIATION

DEVELOPING A LUXURY
PRODUCT

When you’re developing a luxury product, market research is just as important as writing quality copy and designing beautiful graphics.

With Adagold’s help we put together several landing pages for ‘tester’ travel experiences and created an inspiring montage video for a small Rhum night event held at the Brisbane Jet Base.

As digital strategists and data analysts, we were able to translate the insights we gathered from these small experiences and events into our broader marketing strategy and tweak our action plan to fit with Adagold’s evolving needs.

Once Adagold had a better understanding of how they wanted to structure their luxury travel experiences, we helped them attract the right partner destinations by designing a prospectus that was irresistible.

As a result, Adagold Luxe now has almost twenty global partnerships with luxurious resorts, high-end destinations and world-class visitor attractions.

From there, we tweaked the website to better suit the luxury customer and built 12 unique landing pages for each of Adagold’s new experiences. Our copywriters worked with Katelyn to get the wording just right and we used the same clean parallax design to showcase Adagold’s experience, capabilities and expertise.

“RONIN HAVE HELPED US TREMENDOUSLY. EVERY TIME WE CONTACT THEM, THINGS ARE DONE. WE ACHIEVE SO MUCH TOGETHER, WE ARE SO PLEASED.”

KATELYN ASLETT, ADAGOLD AVIATION

THE BIG LAUNCH EVENT

When it came time to launch Adagold Luxe, we all agreed it was important to do it with a bang.

Osman and Katelyn wanted to attract as much media attention as possible. So they hosted a launch party onboard a Superyacht in Sydney Harbour, and we designed beautiful print invitations with gold-foiling to get people there.

Knowing the power of email marketing, we also designed two save the date EDM campaigns to build momentum and get people excited about the event. This would later tie perfectly into the Virtual Launch we had planned for anyone who couldn’t make it.

Finally, what would a party be without gifts and goodie bags? To increase publicity and encourage journalists to write about the launch event, we worked with Adagold to put together a USB media pack for all of the guests. This contained several PDF versions of the experience landing pages, a folder of stunning photos, media releases and two videos we produced for the event: one interview-style and one a glamorous montage of all the travel experiences and destinations.

 

OUR SUCCESS STORIES OUR APPROACH TO DIGITAL MARKETING

“IT TAKES A LOT TO ACHIEVE ALL THAT – YOU NEED SO MUCH COMMITMENT, SO MUCH REALLY GOOD COPY AND REALLY PROFESSIONAL WORK. RONIN HAVE NAILED IT.”

KATELYN ASLETT, ADAGOLD AVIATION