Design in tertiary education is preparing graduates for a world which does not yet exist – instead of learning the skills required to be successful in the industry.
The reality is, colour and the way that it’s used affects us on an unconscious level. For any large company, colour choice was a very strategic decision as it has the ability to quickly communicate characteristics about the brand.
The recently rebranded Airbnb logo is yet another classic example of how a well-intended logo design can encourage all the wrong innuendos if meticulous thought and planning are not implemented.