DESIGN
Typography in Marketing: What Makes or Breaks an Ad
-Typography – It may surprise you to know that it can be something as simple as the font that you choose that can make your ad successful: or not.
Design in Tertiary Education: Graduates Unprepared for the ‘Real World’
-Design in tertiary education is preparing graduates for a world which does not yet exist – instead of learning the skills required to be successful in the industry.
What Sort of Iceberg is Your Website?
-For your website to be a worthwhile investment, it should be working really hard. But what does that mean in real terms?
The Psychology of Colour in Marketing
-The reality is, colour and the way that it’s used affects us on an unconscious level. For any large company, colour choice was a very strategic decision as it has the ability to quickly communicate characteristics about the brand.
New Airbnb Logo Receives all the Wrong Publicity
-The recently rebranded Airbnb logo is yet another classic example of how a well-intended logo design can encourage all the wrong innuendos if meticulous thought and planning are not implemented.