It’s a no-brainer that having a “bad” website will hold your business back. But what if I told you that what makes a “good” website isn’t actually the website itself? That the real key to having a great website that drives your business is having a marketing strategy and website which work in conjunction with one another, not viewed as separate projects.
But what does that actually mean?
Let’s start with why you need a marketing strategy and website which work in conjunction with one another. You may be wondering why you should hire an entire marketing agency to create your website over one web designer, or a small team of web designers, who are experts in the thing you want done? There are actually many reasons, and one of the biggest is the fact that ongoing website development – that is, content and format – should be considered a key part of your ongoing marketing. Your website should develop and adjust according to shifts in your business’ growth and goals, and changes to your marketing strategy. But let’s tackle that big initial milestone first: the website build or redesign. Here’s why having an entire marketing team behind your website design is the smartest decision you will ever make.
Analytics specialists who know how to create conversion paths and generate leads
Most website designers will know how to make pages trackable. Measuring traffic, goals and conversions is essential, and being able to analyse this data is vital to business growth and strategy. But you’d be hard pressed to find a website designer who’s also an expert in Google Analytics. Or one which knows how to make your entire website search optimisable in new, successful and innovative ways. That’s the job of a marketing analytics specialist, and yes we mean the entire job! It’s a heavyweight career which involves a lot of analysis and training. Having an analytics expert on your team during your website build or redesign offers a distinct advantage over your competitors. They’ll be able to advise the web designer on the best site architecture to optimise SEO, track essential data and generate leads.
Copywriters who know how to write persuasive content
Having a visually appealing, easily navigable website will get you a long way. But creating a website with outstanding, persuasive copy balanced with just the right amount of keywords will get you even further. Consulting a marketing agency for website design will often mean that you’ll also gain access to a team of qualified copywriters. These talented wordsmiths will be experienced in writing snappy, concise website content which draws customers in and persuades them to invest in your product or service. They’ll be able to consult with their SEO-savvy coworkers to pinpoint the best keywords to make your website more searchable. And then weave these keywords into your website copy in a natural way which conveys the tone of your brand and appeals to the customer.
Web designers who know how to boost user experience and prompt sales
Web design is so much more than something that’s pretty to look at. We’ve heard it time and again. All (good) web designers know a website needs to be user-friendly, visually appealing, easy to navigate and convey brand identity. But there are a few things web designers who work in a marketing agency may know, which solo web designers may not. Web designers with a background in marketing can see the bigger picture; they can join the dots between hard analytics and user experience, between site architecture and generating direct sales. They are aware of how everything fits together in an overall marketing scheme. From your branding, to where buttons should be placed to convert sales, they can design your website with ongoing marketing in mind, which makes things so much easier for you in the long run!
Are you beginning to see how a full marketing team can provide you with much more bang for your buck when it comes to website design? A whole group of professionals under one roof, working together to inject as much knowledge and expertise into your website design as possible – some would say it’s a bloody bargain!
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A full team of marketing specialists who can provide ongoing support
When building or redesigning a website with a web designer, the project will typically last for a few months (the duration it takes for the website to be built and go live). After that, you’re generally on your own. If you require a few tweaks down the track, you can call upon them again if they can fit you into their busy schedule (presuming they’re a freelancer). With a marketing agency, however, if you’re impressed with the headway they have made with your initial website, you can usually get them on board for ongoing marketing. This means that they’ll take care of all your website maintenance, assist you with email marketing and social media marketing that integrates with your website, analyse your data to generate new marketing campaigns and consistently create blog content to boost your business’ presence on Google search engine results. The whole package! In short, a marketing agency can proactively assist your business to grow and achieve its goals, through both initial website design, and ongoing marketing strategies. Working hand in hand.
Do you want to get more value out of your website design? Contact Ronin Digital Marketing today for a team of marketing professionals who can deliver the whole package of expertise for your website build or redesign!