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How to develop your authentic brand voice
-Where consumers choose to spend their money is becoming one of the most impactful reflections of their social views. People are strongly connected to their personal beliefs, so they’ll naturally gravitate to businesses that make authentic branding a priority.
But how can brands integrate their authentic brand voice into their business? Read on to find out.
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Steve McQueen; The Master of Self-Promotion
-Business owners need to read to become better at what they do. Business changes rapidly and it’s crucial to be able to lead in crisis situations as well as the monotonous day-to-day. Read our top books for owners and managers!
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How to Communicate with Your Market in Troubled Times
-Read this blog to discover how to speak to your market in troubled times. Learn insights into the best business practices for staying connected with your audiences and delivering your brand as a leader for their information, security, and reassurance.
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COVID-19: You’ve Got a Captive Audience on Social Media – So What Marketing Are You Doing to Make The Most of This?
-With a huge percentage of the population stuck at home right now, everyone has had the same thought at least once- ‘where would we be without social media?’. And the answer is, we’d all probably be going out of our minds. Read on to learn how to capture your audience on social media.
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COVID-19: Why You Must Change Your Marketing Approach
-It’s imperative that you act now to protect your business from the worse effects of COVID-19, and potentially even grow as a result of this evolving situation.
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Why landing pages might not work
-A lot of dodgy marketers claim that landing pages are the golden goose. But they might not be the money-maker they claim to be. Read on to find out why landing pages just might not work.
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Workplace culture lessons from the ‘96 Mount Everest disaster
-Teams can learn valuable lessons from past disasters. Read on two find out the important workplace culture lessons that organisations can learn from the 1996 Mount Everest disaster.
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Improve productivity by outsourcing decisions
-By outsourcing certain actions and decisions, more stuff gets done. Sure you need to choose the right people who you can trust; people that care about your business as you do. But not being as personally invested make pushing the button that much easier.
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Does SEO still work?
-Does SEO still work? The short answer? Absolutely! The long answer? Even with the rise of influencer marketing, Instagram marketing, Facebook ads, affiliate links, the vast amount of online transactions will start with a Google search….
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Is your marketing manager doing a good job?
-The role description and job functions of a marketing manager vary possibly more than any other role, so this might not be an exclusive list. But if you’re a business owner or directly for a small to medium business who employs a marketing manager, here a few quick questions to find out where their head’s at.
