Leaving the comfort of ‘old school’ marketing is daunting, but the transition to digital marketing will save you time, stress and money.
This successful transition from ‘old’ (newspaper, television, radio) marketing to ‘new’ (digital) marketing is best represented by our client Total Lifestyle Builders and their sister company Lifestyle Granny Flats. Originally utilising television marketing, owner Alan, met the team at Ronin to discuss his digital marketing options. And he hasn’t looked back. For a fraction of the cost of television and radio marketing, Total Lifestyle Builders have increased their leads and brand awareness.
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A website is essential to your digital marketing mix, it reiterates what your brand is, who you are, and your sales pitch. A website does this through a combination of carefully chosen words describing your business as well as content marketing in the form of blogs, and imagery in the form of fonts, colours, style and pictures.
Most importantly, a website is a long-term investment. Once you have it in place, it is yours. This means you no longer have to rely on a sales team to process your print or broadcast advertisement; you can easily advertise on your website when and where you like. A website gives you complete control over your message as well as all the aspects of the advertising and content.
Why do you need blogs and content?
The words on your website – the fill copy and the blogs, are all there for a reason. The words are carefully chosen to be recognised by search engines, and in turn, help potential customers find your business.
Blogs are the magazine (or paid newspaper) articles of digital marketing. But unlike their print counterparts, you do not have to pay for a blog. Instead, you have complete control over the content on your website and over time, can create a digital catalogue of your work, saving you thousands of dollars.
Digital/social media advertising
Among everything we have already listed, digital advertising means you are not limited to the readership of the print publisher. Through avenues such as Facebook and Google Adwords, you’ll be able to reach audiences throughout the nation. You’ll be able to determine the breadth of your targeting and adapt it to create a narrow or wider target audience.
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Measurable results – You no longer have to wait for media companies to send you results, you have access to your marketing results in real time, at the click of a button.
Advanced targeting techniques – With traditional marketing, you put an advertisement out into the world and hope your target market sees it. With digital marketing, we can pinpoint where your target market is, what their interests are, what they are searching for and market directly to them!
Cost effective – You get better, and more qualified results for less money
Ease of accessibility – Advertisements in print mediums can get lost in a sea of information, in contrast, digital ads allow the audience to click through and take action immediately.
Create a brand with ease
Once Total Lifestyle Builders were up and running, they came to Ronin with an idea for a new business, Lifestyle Granny Flats. LGF worked with Ronin to build a brand, website and launch the business. And it has worked!
After working with Ronin, LGF has increased its social following by 162%, and TLB has improved its cost per lead by 628%. Now they are REAL numbers!