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A Beginner’s Guide to Digital Marketing: What is it?

A Beginner’s Guide to Digital Marketing: What is it?
June 1, 2018 Jess

Digital marketing involves a multitude of facets that spread over graphic design, web design, copywriting and marketing.

It also involves a lot of unusual words and even more acronyms! If you’re one of the many humans out there who don’t quite know their SEO from their SEM, never fear. Ronin are here to help!

First things first, what is digital marketing?

Digital marketing is an umbrella term for all online marketing efforts. When we talk about digital marketing, we’re incorporating aspects such as social media, email marketing, website design and online advertising. It’s important to remember that all of these different aspects have different techniques that need to be implemented for success.

With so much going on in the online space, how do you achieve the outcome you want and how do you reach your customers? We’re not going to sugar coat it – in most cases, it takes a special team to tackle the task. Whether that team is in-house or outsourced, the choice is yours. The reality is that we now live on our phones, tablets and desktops, so putting the effort towards strategic digital marketing is key to business growth.

“Ignoring digital marketing is like opening a business and not telling anyone!”

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Okay, I’m ready… How do I get started?

The first step is to build a website with online marketing and SEO in mind. Your website is the online version of your office or shop (if you have one). It’s where all of your digital marketing will be coming from and to, so it needs to be an accurate representation of your business. And a schmick one at that!

Once your website is built, it’s time to tackle the rest of your digital marketing!

  • SEO based blog articles
  • Content marketing
  • Organic social media
  • Pay-per-click advertising
  • E-newsletters

Now that we’ve dropped these terms on you, let’s take a closer look at what they actually mean.

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SEO (Search Engine Optimisation)

SEO means you are optimising your website to rank higher in search engine results. If you rank higher in search engine results, you’ll be able to attract more ‘organic’ (not paid for) traffic. This can be done through various forms of content marketing and blogging.

Pay-per-click advertising

Pay-per-click refers to a type of online advertising in which you pay every time your ad is clicked on. This type of advertising can be funnelled through Facebook, Google, YouTube, etc.

Google Adwords

AdWords is Google’s advertising system. The system works by allowing advertisers to bid on keywords so their ads can appear in Google results. Businesses bid for ‘keywords’, or words they know their customers will use when searching businesses like theirs, or words which can be affiliated with their business.

As we mentioned earlier, digital marketing may seem simple, but as an umbrella term, it incorporates a lot of complex tactics and strategies.

Need help getting your digital marketing sorted? The Ronin team is made up of experts in every area of digital marketing, give us a call today to learn how you can improve your business with our team.