Sit back for a moment, and have a think about your target market. How do you segment them? Chances are, you combine geographic, demographic, psychographic and behavioural considerations when assessing your target market. And chances are, you have viewed these...
It’s the most motivational song of all time! Everyone knows the punching staccato riffs at the beginning of the iconic Rocky III theme song. It’s probably on your gym playlist (it’s on ours). The song is most identifiable for inspiring boxers and athletes worldwide,...
When you’re paying the same amount in the end, does when you pay really matter? Research says it does for younger audiences, who are increasingly choosing to use ‘buy now, pay later’ methods. ‘Buy now pay later’ (BNPL) is a rapidly popular way to purchase goods or...
So, you’ve extended your retail presence and set up an eCommerce website. It looks pretty good from the outside, but how can you be sure? It can be tough to know where the problems lie within an eCommerce website. You may think your online shop is simple enough to...
Good leadership goes beyond experience and education. Decision making should not be influenced by what other major players in the industry are doing. For some, this is easier said than done. But that’s not the case for influential business leaders Elon Musk and Jeff...