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Dove’s New Advert Calls New Jersey “The Armpit of America”
-Dove’s advert has caused quite a stir by referring to the state of New Jersey as the ‘armpit of America’. The appointed ad agency, Ogilvy & Mather, said this was a very deliberate decision during the planning phase.
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5 Marketing Myths Debunked
-In a fast-paced, technological society that is saturated with online apps and social media, it is expected that we cannot still pursue the same marketing strategies that we did twenty years ago.