Archive for December, 2014

Dove’s advert has caused quite a stir by referring to the state of New Jersey as the ‘armpit of America’. The appointed ad agency, Ogilvy & Mather, said this was a very deliberate decision during the planning phase.

In a fast-paced, technological society that is saturated with online apps and social media, it is expected that we cannot still pursue the same marketing strategies that we did twenty years ago.