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Archive for February, 2013

  • Insights

    How Awesome are Meerkats?

    - by Ronin Marketing

    So when I first saw comparethemarket.com.au‘s first (boring, straightforward) Australian TV ad, I was more than a little deflated. How could they not roll with the awesome “meerkat” campaign that has proved such a huge success in the UK.

  • Insights

    How a Single Tweet Beat a $4 Million Spend

    - by Ronin Marketing

    It’s the 2013 Superbowl, and companies are shelling out $4m per 30 seconds for a single ad. Yet with a single Tweet, Oreo managed to capture everyone’s attention.