From Alphabet Soup to Earthsmart

It was an acronym overload when the Managing Director of a diverse group of companies approached us about helping to consolidate an approach to their marketing. The group now known as Earthsmart Industries has operations throughout Australia, the United Kingdom and the Philippines in a range of industries – from escalator and elevator supply, fitting and maintenance to the manufacture of high quality windows and doors, to stairlifts and other disabled access products, and a general engineering division. This was becoming a bit of a handful.

In order to consolidate the branding of the group’s operations, Ronin Marketing conducted a Data Gather followed by a Marketing Action Plan to allow us to tease apart the various aspects of the business and come up with the best way to promote each business. Out of this came the first step, which was formulating an appropriate name and logo for both the core corporate brand as well as the subsidiaries. From there, we developed matching sets of stationery for each division before providing professional photography and designing a matching set of websites, bound together by a corporate hub.

In doing so, the Earthsmart Industries group can now enjoy a vastly improved level of polish and brand equity, a name that positions the companies in a way that clearly differentiates them, and a set of online tools that help to drive sales.