Back in 2007, Urban Fountains and Furniture was a small local fabricator / manufacturer working out of a cramped shed in Brisbane’s industrial suburb of Archerfield. Within 3 years of engaging Ronin Marketing to help give direction to their Marketing Strategies and overhaul their branding, website, materials and database / lead generation systems, their growth almost tripled. Even through the worst of the GFC, with ongoing database development, lead generation and eMarketing provided by Ronin Marketing, Urban continued to expand to serve new clients Nationally, and is now one on Australia’s premier street and outdoor furniture suppliers.
With these materials in place, Urban and Ronin set out to push the brand and indeed the company, into the next stage of growth. Using a targeted e-marketing approach, to date Urban have been able to successfully network and introduce themselves to over 2500 architects, builders, construction managers and specifiers across Australia. This approach has resulted in an average of 700 visits a week on Urban’s website. Their latest catalogue was voluntarily downloaded by their target market over 6,000 times in its first month alone. It’s also meant huge changes to their bottom line.
Our relationship with Urban Fountains and Furniture is ongoing, and the next big series of forward steps are coming soon. Watch this space!
The best marketing in Brisbane! We wanted someone to help us with our marketing who is knowledgeable, enthusiastic, and interested in what we do, and we got it. Working with Ronin Business Dynamics has been a great experience that we have enjoyed – they are both professional and approachable. I know I don’t need to worry about the marketing – that’s Kurt’s responsibility.
We are particularly pleased that he and the team are very proactive. All the work they have done has been great and they always seem to be thinking ahead for us. I never have to push or wonder what’s going on – quite the opposite. There is a real sense that they treat Urban seriously, like it’s their own business. We’re very pleased. The experience has been nothing but positive.
The Directors
Urban Fountains & Furniture
