Strategic  PLANNING  FOR YOUR  COMPANY

Strategic market planning that takes both your internal and external conditions into consideration is crucial to achieving long term marketing success.

Ronin offer a range of market planning and auditing services which enable you to identify what your market wants & needs. Knowing why they would choose you versus your competition is crucial. This sort of strategic planning also allows you to discover what you are really selling in the eyes of the consumer and what they look for when they are making a purchasing decision. This knowledge then dictates the overall approach you should take, as well as where and how you should spend your marketing dollars.

Ronin provides for 4 strategic planning options as outlined below. There's sure to be one to suit you.

Brand  Auditing

The first contact a prospective customer has with your business is often some representation of it – if not your name and how that’s written, it’s your logo, your shopfront, brochure, and so on. The reality is that you will lose a large proportion of your audience straight away if your branding isn’t up to scratch. This may seem superficial, but if someone doesn’t know if you or your products are any good, all they have to judge you by is the way you represent yourself.

This becomes all the more important if your competitors appear really slick by comparison, and having mediocre branding makes it much more difficult for you to make any headway with improving your market share. Additionally, it takes more than just a pretty logo to make the right connection that will get you sales. It’s a matter of creating a look that will connect with the people you want to attract.

You can get your branding right with Ronin’s “Brand Auditing” services. We compare your current branding with what you should ideally be representing to your particular market/s. We then prepare an analysis that takes into account the strengths and weaknesses of what you have to offer, the nature of your market, and establishes a visual representation that gets results. Brand Audits include your Audit Analysis as well as a Branding Pack, typically including a new (or reworked) logo, letterhead, business card, with compliments slip, and fax & email headers.

Creative  Strategies

Sick of spending money trying to find the right type of marketing that will work for you?

It’s really common for people to end up spending a lot of money in a given year looking for the “magic bullet” in the form of a new place to advertise. You really only end up making headway when your marketing initiatives are pitching you consistently in the right way, and each initiative is achieving a set task in your bigger strategy. This only happens when you have a plan that lays out what needs to be achieved, and how each aspect of your marketing will flow to the next.

One step up from the Brand Audit Analysis*, the “Creative Strategy Brief” thoroughly examines the nature of your business. We conduct a detailed data gather and analysis and then provide you with the most appropriate ways to project yourself to your target markets; as well as the best mediums for you to use. The brief examines all the relevant aspects of your business that affect your marketing strategy and then clearly defines which materials will have the most impact given your circumstances. We also provide a treatment, tailored to your situation, of how each should be approached.

As a result, you have a clear path of what should be done, and the peace of mind of knowing that each of your future promotions are grounded in thorough analysis.

* Does not include Branding Pack.

Market  Action  Planning

If you’re starting a new venture or looking at heavily revamping your existing business, a full “Marketing Action Plan” gets you started on the right foot.

In addition to all the content of the Creative Strategy Brief, the Action Plan includes a detailed competitor analysis, positioning strategy, and a step by step plan of attack that establishes what needs to be done, and in what order. In doing so you clear the bottlenecks in your business in the fastest way possible. Like all of Ronin’s planning, the Action Plan is completely tailored to your goals and circumstances, and is designed to get you a return on your overall business investment as soon as possible. Our goal is to help you get to the next stage of your business’ development.

The Action Plan does this by prioritising what the next “best thing to do” at each stage should be, and laying out in detail how each should be approached.

Consulting  When  You  Need  It

If you simply want someone to give you guidance and feedback on your marketing, the knowledgeable Ronin team are available on either a casual or ongoing basis. We can help you with things such as:

• Making choices as to where to spend your marketing dollars
• Developing marketing messages that your market relates to and acts on
• How you can differentiate your business from your competitors
• Getting you more customers that are most profitable for you

We do not bill our ongoing clients for miscellaneous advice. We frequently get calls or emails from them wanting our opinion on something, and we are happy to help out. Remember, one small observation from a fresh set of eyes or an idea that you hadn’t thought of can make hundreds of thousands of dollars difference to your bottom line.