MARKETING NEWS & OPINION
Asian Investment Forum is Coming Soon
Tags: Web Design
Ronin Marketing is excited to be helping the Asian Investment Forum launch to the public later this year. Stay tuned for more developments.
Looking your best for Google
We all know how important it is to have a good Google ranking – it drives traffic to your business and that means more new customers. But what is it that Google is looking for in a website? Just as importantly, what doesn’t Google “want” to find? While the actual answer to these questions is unknown to all outside Google, we can get a sense of what Google deems appropriate or inappropriate through the rankings themselves. Read more…
Google Launches Video Advertising
With the cost of shooting video having plummetted in recent years and the uptake of YouTube viewership, it’s a no-brainer that Google, the owners of YouTube, have started to roll out video advertising.
This is in addition to the text-only ads that you’re used to seeing in YouTube videos. The ads will come before the video you’ve chosen, in the same way that news websites run ads ahead of their video stories.
This provides a great new opportunity for targeted advertising, and is driven by a cost per view pricing structure rather than the traditional impression-based tallies. If you’re interested in knowing more and how to go about taking advantage of this new opportunity, contact us.
Down, Down! Scales go down at Coles
Tags: retail marketing
Looks like someone’s confiscated the digital scales from Coles and replaced them with ones you’d expect at the farmer’s market.
Of course, this isn’t a case of Coles looking to cut their technology costs – it’s all about driving home the message of “old fashioned fresh food”. They also ditched the top-heavy look of the fresh food section, kept the lighting very clearly white-hued, and limited the “ye olde world” timber look to the furniture – just enough for it to vibe “authentic”.
Whoever is in charge of marketing at Coles is doing a fantastic job. They seem to be hitting the nail on the head in every conceivable way – and it’s not just in the overt “Down Down” / Curtis Stone-led retail marketing. From the vibe of the stores to the tweaks in the product selection, they’re giving you very little reason to find fault. The baguettes actually now taste much closer to the ones you get in France, Read more…
Beware the Big Promises: Finding a good quality SEO provider
Tags: Black Hat SEO, Search Engine Optimisation, SEO Providers, White Hat SEO
I’m sure you’ve seen it many times: Search Engine Optimisation / SEO companies offering to get you a #1 or front page listing on Google. They cite a great track record of doing so. But is it really as simple as that? Surely when you think about it, if it were, then everyone that paid for such services would have to end up number one, right? Of course, that’s kind of impossible…
So, in order to make the right decision regarding your SEO, you’re going to have to do something you don’t want to do – you’re going to have to become a little informed. I know you don’t want to. When talking to business owners about SEO sometimes I think I may be speaking Martian – that blank, glazed look comes over, and I know that all they are hearing is “Blah, blah blaaaah…” Unfortunately, whether you’re in Brisbane or Broome, SEO plays such a massive part of not only a business’ online presence and findability but also their overall brand image, and owners need to know at least how to weed out the “good” SEO companies from the “bad”. Read more…
Managing Expectations the Ikea Way
One of my favourite companies is Ikea, and not just because my house sometimes seems like it’s filled with the stuff. (I’ve lost count of the number of Expedit bookcases we have.) Bottom line is, Ikea know their target market, and not only excel in offering what their market wants – they anticipate pretty much every problem you’re going to have with them, and turn them into strengths. In fact, this is something many retailers need to take some direction from. Read more…
Now THAT’S Branding – Clint, Chrysler & Saving the USA
What is Inbound Marketing? A Great Article!
Tags: Facebook Marketing, Inbound Marketing, Online Marketing, Search Engine Optimisation, SEO Company, Social Media Marketing
These days hardly a week goes by when I don’t end up in at least 3 conversations explaining the virtues of Social Media or SEO to the director of a company. There’s normally a lot of wrinkled brows, then raised eyebrows, followed by a sort of glazed look when you know that the person’s brain has either exploded, overflowed or kind of shut down.
There’s also a lot of skepticism out there from those that haven’t seen the amazing benefits it can bring because it’s all so damn inpenetrable (in the case of social media), and there are so many cowboys and snake oil salesmen out there (in the case of SEO). Add to that the fact that the terrain changes literally week to week and there’s no wonder that people are confused. The reality is it’s just not very simple to market anymore. Online marketing is central to any strategy, and it’s more complex, messy and techy than many people outside the cast of Big Bang Theory can handle.
But the bottom line in regard to your marketing and business success is this:
We’ve shifted from a push to a pull era.
Good marketing is no longer about what message you can throw out there. It’s no longer about talking AT your audience: expecting that you can make a media buy, place an ad and get decent return on your investment. People don’t take it in anywhere near as much as they used to. They tune it out. If they want info they find it themselves. They talk to their friends. Get recommendations. They read their Facebook friends’ “Likes”.
These days, it’s about interacting. It means being aware of who your market is, what they want, and working out where they congregate; knowing what other things that they like. Then creating carefully positioned communications that draw them to you. This is not theoretical. It is the current reality.
Enough of my rant – here’s the great article: What is Inbound Marketing? by Tod Hirsch
by Kurt Schubert
Launching Spanish Infrastructure Multinational OHL via Trade Show Corporate Video
Tags: Corporate Videos, Trade Show Displays, Youtube Video Producers
Ronin Marketing is proud to have produced the Australian rail industry launch film for Obrascón Huarte Lain S.A. (OHL).
The bi-annual national trade show – in Brisbane this year – was used to demontrate OHL’s capabilities and impressive international track record. Working from existing video footage, our marketing focus was to produce a high quality corporate video that highlights a range of important qualities that help to define the OHL brand, and do it in a way that makes it clear that OHL are a force to be reckoned with.
We also wanted to build on OHL’s brand language – the mosaic pattern of their logo design – and utilise it within OHL’s trade show display to dramatic effect in the way it introduces each element of the company.
Get Great Marketing Tips From All Over the Web!
Tags: Twitter Marketing
Let us sort through all the junk and promotional eJunk, and give you the best bits via Twitter. From examples of best practice, to great marketing tips, advertising advice, and just plain fun stuff, all delivered straight to your phone or computer!
It’s as easy as following Ronin Marketing Australia https://twitter.com/#!/RoninAU and Ronin’s Director Kurt Schubert @ https://twitter.com/#!/KurtSchubert/
Look forward to seeing you there for a chat tweet.
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