Marketing Strategies

Ronin Marketing maximises your bottom line profits by helping you take a step back to look at your company’s marketing activities in a dispassionate way. We analyse your strengths and weaknesses and develop tailored marketing strategies that prioritise what needs to be done. That way, we help you minimise any wastage in how or where your marketing dollars are being spent, and really gear your marketing spend to maximise your return on investment from it.

Every Business is Different – So Let’s Start at the Top

One of the biggest mistakes many businesses can make with their marketing is not tying it to their core business enough. In other words, you can’t think of marketing as a bundle of promotions or materials. It’s much more than that.

Good marketing strategy will take into account every aspect of your business, examine the nature of your prospective markets, and gain an understaning of each of your key competitors in order to create the right engine to move your business forward.

Each of Ronin Marketing’s strategic marketing services do exactly that. We look to wring every last opportunity out of the position your business is in.

Marketing Consultant, Advertising Agency and Business Development-style Strategic Planning

All of the strategic marketing that we provide to Brisbane, Sydney and Melbourne-based businesses is conducted by one of our highly experienced, hands-on consultants. Ronin Marketing’s strategic consulting can be provided as an external adjunct to your in-house Marketing Manager, giving you an additional, impartial set of eyes; or you can outsource the role of Marketing Manager to us directly, and have access to anyone on a full marketing team when you need it.

Your Ronin Marketing strategic planner will draw from a wide range of skill sets – from traditional “old school” advertising to the latest Internet marketing and everything in between – to develop the right approach for your business. All of our strategic work is highly tailored. We do not use templates for any of our planning, and strategic work is not passed on to junior staff.

Strategic Marketing Plans

Ronin Marketing offers 6 basic styles of strategic marketing plans. They range from exhaustive to brief & practical. As noted above, they are 100% tailored to your company’s circumstances. To give you a sense of the scope that we tend to cover, from top to bottom, they are:

Marketing Plan with External Research

This 30+ page document is based on a detailed internal data gather and analysis, external market research of your target market, and includes a Creative Strategy Brief and prioritised actions.

Marketing Action Plan

The Action Plan consists of a detailed internal analysis of the aspects of your business that are relevant to marketing, an examination of your target market, a Creative Strategy Brief, and a clearly defined set of prioritised actions. It typically runs to 20+ pages.

Creative Strategy Brief

The Creative Strategy Brief is based on an internal analysis of your business and your target market, and provides you with a treatment of what marketing needs to be done and how each medium should be approached.

Brand Audit

The Brand Audit compares your goals, strengths and weaknesses of your business against the way you are actually projecting it to your target market. It then outlines what corrections need to be made.

Marketing Action Memo

The Marketing Action Memo is a very simple 1-2 page document that follows a one-off consultation / data gather. It’s a no-nonsense, cut-to-the-chase breakdown of prioritised suggestions based on the information you give us.

Casual Consulting

Ronin Marketing can be engaged to provide you with ad-hoc consulting, insight and feedback as you need it. As a general rule, our regular clients don’t get charged for phone advice, only on-site meetings.

A Few Strategic Marketing Success Stories

Get a feel for what we’re like to work with:

Growing Urban Fountains & Furniture
Marketing the Interfit Group of Companies
Focussing Witbrook Office Interiors
Building on Homeshield’s Strengths
Marketing Woodland Maintenance to Retailers

Want to know more?

Just give us a call on the appropriate number below. We’re happy to have a chat. Otherwise, if you want to get to know us better first, subscribe on your social network of choice by scrolling up to the blue buttons on the right.

Brisbane 07 3358 5062
Sydney 02 8006 1885
Melbourne 03 9018 5062