Ronin Marketing Company Brisbane | Marketing Consultants & Agency

Case Studies

Lily-Flame Australia

How did a combination of marketing strategy, stationery, mini catalogues and outsourced telemarketing help this new Brisbane company grow nationwide within just months? After bringing Lily-Flame, one of the U.K’s leading boutique candle brands into Australia, Harvey & Nita needed to find a marketing partner that understood their needs as small business owners and could devise an effective way of cracking the competitive Australian retail candle market. They wanted their product in stores.

Facing many established competitors, Lily-Flame called upon Ronin Marketing to help with extensive branding development as well as creating business cards, brochures, and letters of introduction that would appeal to high-class Australian stockists.

With this help, Lily-Flame have been able to hit the ground running with a strong supply of leads and opportunities quickly turning into new retailers for this wholesale company. Harvey explains, “From Ronin’s lead generation, we have been getting a phenomenal hit rate of about 27.5% in terms of leads converted to new stockists!”

Like Lily-Flame, we all know finding new avenues of business is fundamental to business growth and survival. As a small business owner, it can often be difficult to find the time and resources, or to access the know-how required to continually generate new and profitable leads.

The problem is, proper lead generation that actually results in appointments with prospective clients requires a great deal of planning, commitment, resilience and systemisation, which also means it can be forgotten about. If you are not actively introducing yourself to new people using the right tools in the right ways, you are missing many lucrative opportunities. This is an issue Lily-Flame avoided, however.

“Working with Ronin has been an excellent decision for Lily-Flame. Our branding and marketing materials now work for us, and everything about the Lily-Flame brand says the right things to our prospective clients.”
“We are painlessly provided with leads from Ronin who go beyond the extra mile and are always delighting us with their dedication, flexible service and communication. Unlike some of the bigger companies, Ronin understand the needs of small business and the types of approaches that will get results.”

Nita & Harvey Khatri, Directors